EMAH THE LABEL

BY ELLIE HOTTINGER

Buy Less, Choose Well

Ellie HottingerComment
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Your dollar is your vote. But when it comes to sustainable fashion, what you DON’T buy is just as important as what you DO.  That being said, it is not lost on me that having new clothes is about more than just acquiring things.  Fashion is form of communication (one in which i actively partake) so I cannot sit here and tell you to simply stop consuming. However, altering the cadence at which we purchase and furthermore what those items are, can create an astounding ripple effect. My intent is not to dilute participation in the fashion industry, but rather shift it. Starting with some Rs: 

  1. RESEARCH // Consumers have an immense amount of power, and companies have an immense responsibility! Supporting brands who are making efforts to revolutionize such an ancient industry is so critical. Align your values with your products! 
  2. RETHINK // Versatility is everything. If I can’t imagine at least 3 different ways to style an item, it likely won’t serve me well.
  3. REDUCE // Curate your basics. Fortunately for me there is really no separation between my personal and professional wardrobe so a good set of staples can take me through just about anything. (I essentially live in denim, white tops, black separates, & of course Emah The Label)
  4. REUSE // You don’t always have to buy! Intentional or not, Rent the Runway has become a sustainable alternative to shopping. Don’t forget about options like this when it comes to weddings or special events. 
  5. REINVENT // I will preface this by saying that sometimes I get a little TOO scissor happy and cut before really thinking things through but that has more to do with my lack of patience than it does with the possibility of successful transformation. Favorite go-to’s: literally anything denim, especially vintage. pants into shorts, skirts & dresses into mini’s…you get the idea.
  6. RESURFACE // Speaking of vintage…this too is a sustainable option! The “damage” is already done to get them here so give these pieces a new life! Most garments made prior 1980 were still manufactured in the USA so you are also likely also supporting local production : ) Bonus: fat chance anyone else will have something similar.