Frequently Asked Questions

What does Emah mean and how do you say it?

Pronounced like "Emma", Emah was derived from my initials E.M.A.H. Elizabeth Mary Angela Hottinger.  My mom was the one who thought of the acronym as a name for my clothing and it stuck!

Where is emah the label produced?

Right here in the USA! In fact, they are all hand made with love at ETL studio. I love being so intimately involved with the pieces and exploring new ways to manipulate fabric while practicing clean and precise construction methods. 

Where can I SHOP FOR Emah The Label?

Currently Emah is only sold via the online shop here, and in pop-up shops and markets that ETL participates in.  Interested in stocking ETL? Please reach out and let's talk!